User journey event tracking - via Google Tag Manager integration

With Google Tag Manager integration, you can track several types of events on the user journey while users are browsing and purchasing on your Sharefox site:

  1. Purchase event
  2. Login
  3. Register
  4. Contact Us form submission

See below a detailed description of the data structure provided for each event type.  

How to enable GTM integration? Once you have set up GTM on your side write to support@sharefox.no to setup GTM on the site.


Here you can find a detailed description of event data structure being sent to the GTM data layer, for each event type:

1. Purchase event
    event name: 'purchase'

  • user_id 
  • user_type ('private', 'company')
  • currency (ex: 'NOK')
  • original_location (site URL)
  • event ('purchase')
  • ecommerce
    • transation_id (order id)
    • value (total price of order)
    • tax (value of tax of the order)
    • coupon (coupon code)
    • payment_type ('Card', 'Faktura', etc.)
    • discount_value (coupon value)
    • deposit_value
    • items
      • item_name (Product name)
      • item_category (Product type: 'main product', 'accessory', 'consumable')
      • price
      • quantity
      • rental_length (Rental length in days)
      • item_tax (Item VAT value)
      • affiliation (Delivery pickup location)

2. Login event
    
event name: 'login'

  • user_id
  • user_type ('private', 'company')
  • currency (ex: 'NOK')
  • original_location (site URL)
  • event ('login')
  • method ('Password', 'Google', 'Facebook', 'BankID')

3. Sign up event
   
event name: 'sign_up'

  • user_id
  • user_ type ('private', 'company')
  • currency (ex: 'NOK')
  • original_location (site URL)
  • event ('sign_up ')
  • method ('Password', 'Google', 'Facebook', 'BankID')

4. Contact form
   
event name: 'contact_form'

  • user_id
  • user_type ('private', 'company')
  • currency (ex: 'NOK')
  • original_location (site URL)
  • event ('contact_form')
  • topic (Topic selected on contact form)

Related link: https://tagmanager.google.com

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